This and Nathaniel’s post on audience have got me thinking and somewhat re-working my approach. In fact, this is an attempt at a short to medium post that puts forth a thought for consideration. Now there is, of course, an appropriate way to strategize and target your audience. That’s what this post is about. But targeting your audience doesn’t mean broadening your appeal¹ so much as knowing your audience, like Nat said, and producing good content.

As should be apparent, this is really just a good business model — it applies to blogging almost informally. Companies like Apple, Inc. understand this.² Apple has a niche market and focuses on content that resonates within this group, to the extent that Jobs has what is termed a “cult following” [warning: link contains some language]. After all, Macs just work. Nevertheless, Apple is also a good example of a company that expanded its focus to great advantage (read: iPhone).

Conversely, Microsoft wants the whole market — go big or go home. Call it biting off more than you can chew, taking in too much territory, or whatever; but Microsoft tries to cover a broad range of user needs, hardware manufacturers and platforms, and comes up short on the quality front. Not content to focus on what it does best (using the term generously), Microsoft is constantly competing with Sony, Apple, Google, Gmail and Linux. And — whether it’s gaming consoles, hardware, media players, operating systems, communication services or search engines — you get a lineup of products doomed to eternal second place.

I could regale you with talk of BSODs, driver headaches and viruses, Windows ME and Vista, but the goal was merely to demonstrate what I mean by “the myth of relevance.” Just getting the most customers or the biggest audience is not an end unto itself. A streamlined, focused business model and quality control builds and retains a loyal consumer following. Spyderco is a good example. With only 30 employees and direct input from owner/founder Sal Glesser, there is a personal attention to quality and focus on customer relations that makes a Spyderco owner feel included, as it were. One wants the same sort of connection with a blog audience.

Finally, one more application: churches. There are, sadly, a lot of churches that would cut off their doctrinal arm to be “relevant.” They are the seeker-friendly, spiritual-milk, easy-believism variety. As Pastor Terry Tollefson is fond of saying, if the young people aren’t coming, break out the pizza, guitars, low lights and couches. Preach what people like to hear. Tickle ears. Unfortunately, they — just like the girl with mismatched shoes (one Converse and maybe a fur-trimmed boot is about right), striped leggings, outlandish hair and the “raccoon” style eyeliner — are pitching an indiscriminate appeal for attention. But attention is not an end to itself. You want the right kind of attention, the right kind of publicity. To quote Pastor Doug Wilson in a related vein, “Young Christian people should seek to become the kind of person that the kind of person they would want to marry would want to marry.”

Churches should want to attract people because of the strong preaching of law and condemnation in tension with grace and love, the unity, fellowship and accountability. The robust doctrine of Psalms and liturgy. The corporate-ness of Christ’s body. If someone is repelled by any of these things, that’s the way it should be — that’s the only hope for them. Diluting the truth until no one feels convicted is doing no one any favors. Taking the potency from worship and the doctrine from the songs is what, in other venues, would be called false advertising.

The church, properly functioning, shows people where they stand in relation to the body of Christ. When this is not done, people either discover spiritual meat at some point and have no taste for it, or settle into a warm, fuzzy, God-isn’t-about-guilt version of Christianity. (Just as long as I don’t have to do anything uncomfortable, like loving unlovable old people in nursing homes or confessing sins or letting grudges go.) On rare occasion, they realize they aren’t getting fed and look for a body to keep them accountable, words they can chew on — the Word himself.

So then, what I’ve called the “myth” of relevance is the notion that attracting attention, broadening appeal or increasing numbers is anything to aim for. At best, you will raise lukewarm interest in your lukewarm product. At worst, you will fill the Church with people who wouldn’t be there if they knew the way is narrow, and deter those who would only be there if they did. If I have spent time and digital ink on this last point, it’s because I’m serious. In any of these applications, there are some people to whom you don’t want to be relevant, and especially when it concerns the sanctification of Christ’s bride.

But, as always, that sanctification should flow out through all our endeavors, even our blogs. And yes, as a short to medium post, this is a fail. Oh well, semper reformanda and all that.

I just wrote a paper on Christians and deception, so I’ve thought this over a bit recently. I don’t think there’s anything wrong with saying “Fine,” in response to “How’re you doing?” especially when asked by, say, the grocery store clerk. Most people don’t expect any more than a one-word courtesy answer. But as of late, when any of my friends or acquaintances asks me how I’m doing, I tend to respond more thoughtfully. It may be “I’m pretty tired and unproductive. Hopefully today will be better. How are you?” Or, depending on the person and their interest in encouraging and exhorting me, I might share my struggles and ask for prayer.

There are two basic truths here: speak appropriately to the situation, and be concerned for the welfare of others. In my paper, I came to the conclusion that (shocker) it comes down to heart motives. For example, some falsehoods actually convey a more important truth, as God’s deception of his enemies communicates His justice and truth. When you say that you’d love to have someone over for dinner even though you inwardly chafe at the inconvenience, it communicates that you value their company and wish to bless them; this is as it should be, and there is no need to let them know about your moment of ungodly selfishness. You know better, deal with it, and prepare dinner in the right spirit.

That was rather long-winded, but I’m tired. What I’m trying to say is that the radical honesty approach has its good applications, and its flaws as well. Sometimes we most certainly should not tell the truth, the whole truth, and nothing but the truth.

As to the second point, let us return to the grocery store example. Or coffee shop. As I mentioned, I have been being more thoughtful in my communications with others, say, when in line for coffee at Bucer’s. (Bucer’s is a Moscow coffee shop, where I get lots of schoolwork done. Really, I do.) But sometimes they weren’t really looking for more than “I’m good,” and sometimes it’s just inconsiderate to dump your stress on someone else. The point is, in your openness and communication, be sure you are seeking to “Let no corrupting talk come out of your mouths, but only such as is good for building up, as fits the occasion, that it may give grace to those who hear” (Eph. 4:29).

Which brings us to what Nat said about finding out what’s happening with others. It can be difficult when they think you’re asking a trite question, but I’ve witnessed many examples of friends showing a sincere interest in the other’s welfare, and it really isn’t that hard to do. When you respond honestly and show an interest in others in your daily conversations, others notice and it benefits everyone. Encourage and sharpen one another (Prov. 27:17).

To wrap up: parents, messy lives, and God. As painful as it can be, I believe it is always best to talk to your parents and work things out. It makes your relationship stronger and enables growth as Christians. Parents are the first sphere of authority set in place by God, and they love you. And life is short. Don’t let relationships fall apart and erode. Don’t let the distance grow. Lives are messy, both ours and others’. Paul wrote as the “chief of sinners” to some new-Testament Christians with terribly messy lives, but God draws straight with crooked lines. Within covenant and communion, we have already overcome the wicked one. Sanctification is a process, but the battle is, in one sense, over.

“Humble yourselves, therefore, under the mighty hand of God so that at the proper time he may exalt you, casting all your anxieties on him, because he cares for you. Be sober-minded; be watchful. Your adversary the devil prowls around like a roaring lion, seeking someone to devour. Resist him, firm in your faith, knowing that the same kinds of suffering are being experienced by your brotherhood throughout the world. And after you have suffered a little while, the God of all grace, who has called you to his eternal glory in Christ, will himself restore, confirm, strengthen, and establish you. To him be the dominion forever and ever. Amen.” — 1 Peter 5:6-11

At this moment we use the following technologies:
* Python w/Django
* C/C++/C#/Objective C/
* PHP
* CentOS 5
* MySQL 4 and 5
* VMWare
Our ideal candidate has the following experiences:
* Highly experienced in Object Oriented design and related software development
practices, preferably in an Agile environment
* Experience using Python or other web scripting language to deliver enterprise web
applications
* Experience with TDD, Pair Programming, and other eXtreme Programming practices
* Experienced with Linux and VMWare
* Communicates well with both technical and non-technical team members
* Bachelors degree in Computer Science, or equivalent (5+ yrs.) work experience.

While it might not be that interesting of post materiel to start the new blog off with, it does provide a small technical window into the mysterious and hush-hush world of the Covenant Eyes behind the scenes. I think it should be preserved for those interested.

Also, an irony lies in using Linux but not producing a Linux product for the end user. Depending on how things go, you may hear more on the subject at a broken mold in the future. I’m hopeful.

Aside

As a small note, regarding the blog, everything seems to be working on the outside. We have some permissions issues on the inside; hopefully we can get the more irritating one(s) solved soon. And… the database is working fine. The filesystem is where it gets sticky.